While his experience may have been what he learned at Google and Amazon, there’s a great deal you can learn from his narrative in helping you frame a strategy that will help you in your startup as you build, launch and ship great software.
If I had one suggestion, and of course, I am sort of biased here, I would like to see next edition go beyond just shipping in the literal sense, but also more recommendations on media relations, blogger outreach and building community.
That notwithstanding, Shipping Greatness should be on your team’s reading list.
After buying the book, assign a team member to read his blog to keep up with and contribute to his community.
Get it here on Amazon. Highly Recommended.