Alan Weinkrantz

Tech PR / Social Media Advisor / Content Strategist

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    George F. Colony's Blog: The Counterintuitive CEO: Social Sigma -- getting customers to improve your products

    via blogs.forrester.com

    Many moons ago, it was all about Six Sigma.

    Now, George Colony write about Social Sigma.  

    George says that while Six Sigma is a discipline for improving products through better process, Social Sigma is about improving products through social feedback. It's about using social networks as a means for customers (and potential customers) to continually critique, analyze, and offer suggestions about your products. It's a powerful tool for continually increasing the value of what you make. 

    Read his post and keep George on your radar. Even though people at Forrester like Jeremiah and Charlene have left, Forrester brings umpteen years of insights into how enterprises use technology.
    Tags » Alan Weinkrantz Forrester Research George Colony PR Consultant Texas San Antonio Public Relations Six Sigma Social Media Club San Antonio Social Media Expert Social Sigma Tech PR San Antonio Tech PR Texas
    • 6 March 2010
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  • Alan Weinkrantz's Posterous

    Tech PR / Social Media Advisor/ Content Strategist

    Alan Weinkrantz is a strategic technology Public Relations and Social Media advisor to American and Israeli companies.

    He helps thought leaders establish their message, create visibility, and build credibility via traditional and emerging media channels.

  • About Alan Weinkrantz

    Tech PR / Social Media Advisor/ Content Strategist

    Alan Weinkrantz is a strategic technology Public Relations and Social Media advisor to American and Israeli companies.

    He helps thought leaders establish their message, create visibility, and build credibility via traditional and emerging media channels.

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