Writing content for your startup’s blog should be thought of as not just a place to self promote, but to become a trusted source for the media.



Your startup and the data you are collecting has huge value as you gain critical mass.  Share your insights, knowledge and wisdom on your blog.  Photo by me.  Shot on the Santa Monica Pier.

Shifting some of the mindset in this vein makes you a more valuable source for your insights, expertise and thought leadership.