27 Sep 2011

How To Reach Brands and The Agencies That Serve Them at #BrandsConf 2011

#BrandsConf will be taking place November 9, 2011 at the 92nd Street Y.

If you are interested in reaching brands and the agencies that serve them, please reach out to me - alan at weinkrantz dot com for sponsorship information.

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#BrandsConf is the the largest worldwide gathering of people interested in the "humanization of brands" and the impact the real-time web is having on both branding and on business.

The voices shared at #BrandsConf will include people from both North America and Europe. To date about 95% of the expected speakers have been confirmed and the remainder are in the process of being confirmed. More speakers will be announced in the weeks ahead.

If you are thinking about attending #BrandsConf, now would be a great time to secure your seat. With the "early bird" ticket costing only US$ 399 (until Sep 30th), register NOW to guarantee yourself access to the event over at: http://Brandsconf.com/register.

You can review our conference schedule over at: http://brandsconf.com/schedule

Some of the 50+ "Characters" speaking at #BrandsConf 2011 include:

- Adam Cohen (@dadarocks) – Dad, Parent, Blogger

- Alisa Gould-Simon (@alisagouldsimon) – Director of Marketing & Communications at http://Pose.com

- Alisa Roadcup (@AmnestyWomenRts) – Women’s Human Rights Coordination Group, Amnesty International

- Amber Harris (@TheNuwanda) – Director, Social Media at @DiscoveryComm

- Andrea Tobin (@marlacielo) – President, Marla Cielo

- Anne Ream (@VoicesandFaces) – Founder, The Voices and Faces Project

- Audrey McClelland (@AudreyMcClellan) – Mommy, Parent, Blogger

- Aurora Archer (@AstraZeneca) – Director of Digital Marketing, AstraZeneca

- Chris Bartlett (@harveymilk) – A gay community organizer and Radical Faerie from Philly.

- Chris Yura (@SustainU) – Owner and founder, SustainU

- Dan Lewis (@sesamestreet) – Director of New Media Communications @sesamestreet.

- Dan Neely (@dneely40) – CEO, Networked Insights.

- Desiree Fish (@AmericanExpress) – Vice President, American Express

- Diana Plazas (@dianap) – Online Marketing Director for DoubleTree by Hilton

- Ellen Cagnassola (@SweetSoaps) – Founder, Sweet Soaps

- Frank Eliason (@FrankEliason) – SVP of Social for Citi

- Gemma Craven (@gemsie) – SVP Digital Influence at Ogilvy NY

- Gilad Lotan (@gilgul) – VP of Research & Development @socialflow at @betaworks NYC. Data Visualization geek and author

- Ido Aharoni (@israelconsulate) – Consul General of Israel in New York

- Jeff Keni Pulver (@jeffpulver) – founder, #140conf

- Jeff Simmermon (@jeffTWC) – Director of Digital Communication, Time Warner Cable

- Jennifer Dominiquini (@jendominiquini) – CMO, Seasonal & Outdoor Living, Sears Holdings Corporation

- Jennifer Severns (@jennerus) – Creative Strategist, Roundarch

- Jessica Merrell (@blogging4jobs)

- Jill Seiman (@Glamamom) – Mommy, Parent, Blogger

- Jim Joseph (@JimJosephExp) – President of Lippe Taylor Brand Communications and author

- Jonathan Kay (@GrasshopperBuzz) – Ambassador of Buzz, Grasshopper.com

- Katie Richman (@ESPN_ProdGirl) – Social for ESPN

- Kitty Sheehan (@FrontierCoop) – Social Media Editor, Frontier Natural Products

- Laura Chizzali (@NYCcreate) – President and Founder of 3 diverse companies

- Lea Marino (@LvM) – Community Manager, Bizzy

- Mallika Chopra (@mallikachopra) – Author/ Founder and CEO of Intent.com

- Marisa Thalberg (@ExecutiveMoms) – Estee Lauder Companies, SVP Global Digital Marketing

- Mary-Ann Somers (@masomers) – VP Marketing Venturing & Emerging Brands Coca-Cola North America

- Melissa Gonzalez (@LionesqueStyle) – CEO, Lion’esque Media

- Michael Margolis (@getstoried) – Chief Storyteller

- Mike Errico (@mikeerrico) – Musician, writer

- Mordechai Lightstone (@Mottel) – Director of Social Media, lubavitch.com�

- Morgan Johnston (@MHJohnston) – jetBlue, Director of Communications/Social

- Neil Blumenthal (@warbyparker) – co-founder, Warby Parker

- Ric Dragon (@RicDragon) – CEO, DragonSearch

- Rohit Bhargava (@rohitbhargava) – Author, Exec at Ogilvy

- Ryan Osborn (@rozzy) – Director of Social Media at @NBCNews.

- Sharlene Sones (@SharleneSones) – Brand Strategist/Storyteller, Brandstoria

- Shiv Singh (@shivsingh) – Global Head of Digital for PepsiCo Beverages and author

- Ted Rubin (@TedRubin)

- Tony Heffernan (@BeeForBattens) – Founder & CEO, BeeForBattens

- Tracie Wagman (@HelpWeveGotKids) – Publisher, Help! … We’ve Got Kids

- Trina Albus (@jewelmint) – VP of Social, Beachmint

- Veronica Valladeres (@dressbarn) – Vice President of Marketing, The Dress Barn

- Victor Lee (@HasbroNews) – VP Digital Brand Marketing, Hasbro

Speakers are subject to change without notice

These "characters" are accurate as of: Sep 26, 2011

To register for #BrandsConf, please visit: http://BrandsConf.com/register.

 

 

 

6 Dec 2010

“In Full View” – IFV’s Marcella Palmer Captures the Heart and Soul of #BrandsConf « 140 Character Conference

According to Jeff Pulver, systemic changes are happening in the world of business where brands have become more human.   Here's IFV's Marcella Palmer reporting from #BrandsConf where Jeff expands on his observation and insights, and Marcella's interview with one of event's speakers, Carol Roth speaking about Loyalty 3.0.

 

18 Nov 2010

Multi-Ticket Pricing Now Available to Agencies and Brands for #BrandsConf - NYC / Dec 2

Over the last few weeks, Jeff Pulver and I have been receiving several requests from Agencies and Brands for multi-ticket pricing for the upcoming #BrandsConf event on December 2 in New York.

What we have discovered is that several Agencies are bringing clients to #BrandsConf and several Brands are doing likewise with their management teams.

Think of BrandsConf as a Real Time Workshop Where You Can Learn and Engage.

It seems that we are striking a chord on both sides of the table.  We've discovered that Agencies and their Clients as well as the Brands themselves are aware of a period of transformation where humanity and being human is playing an increasing role in the branding process.

So, be it be it for business development, R&D, or consensus building on strategies for 2011, we want to offer  special pricing to Agencies and Brands who purchase a minimum of 4 tickets. 

So if you want to learn more about the event, just log on to BrandsConf.com and check out the amazing program and speakers that you are not going to hear anywhere else on subject like:  How to Make Love To Your Customer, or why Seaseme Street Tweets, Loyalty 3.0, Humanizing Behind the Keyboard, and Choosing the Right Way to Humanize Brands.

We have amazing sponsors and partners like Doubletree Hotels, Mashable, Virgin America and Sparksheet, plus a few more surprises in the making.

If you are interested in learning more, please reach out to me -  alan at weinkrantz dot com, and I will personally reach out to you with your request.

 

 

12 Aug 2009

Is Your Written Identity Aligned For Your Branding Strategy? « Brandstack

I'm Now Contributing to BrandStack

Do you have a written identity program in place going forward as you build your brand equity?  It’s easy to think of and conceive the need for a graphic identity.  But what about your written identity? Is your written identity aligned in the context of your branding strategy?

What comes to mind when you think of your corporate identity?  Perhaps it’s your graphic – or visual identity.  You know, your colors, logo, typography, and overall graphic look.

But what about your written identity?  Do you have a written identity in place?  Is your written identity aligned with your branding strategy?

Your written identity communicates your messages – the verbs, nouns and adjectives which illustrate how you are positioned and want to be seen, heard and most of all – written about in the media, in analyst reports and in the blogosphere.

The words you have chosen to describe your company, the industry you are in, or the industry you are helping to create (or disrupt) can also help to drive the very look and feel of the graphic identity you taken on in order to personify the image of your business or organization.

continued.....

 

Contributors

Alan Weinkrantz