Tech PR | Social Media Advisor | Content Strategist
Industry Analysts like Compass Intelligence's James Brehm play a vital role in the Public Relations process.
James help journalists and bloggers with insights and deep research, providing an independent view when people like me are making pitches for clients.
In this interview, James provides some great background into what an analyst does, the volume of pitches he gets, and how best to work with people like him.
Over the last 15 years, Telecom and Technology Industry Analyst, James Brehm and I would run into each other on airplanes. We'd generally be coming back to San Antonio from Jeff Pulver's VON Show, or just crossing paths as our lives were running parellel tracks - he analyzing and predicting a future and myself, trying to help my clients create the future.
Compass Intelligence Senior Strategist, James Brehm
Back then, it was mostly enterprise stuff, heavy duty carrier gateways, the transition to enterprise IP Voice and then Data and then security and on and on. We'd occassionally meet for lunch at Central Market, compare notes and bid each other farewell, until the next big thing.
Today, James was on CNBC with a year-end wrap up of what to expect from Apple in 2012. As usual, James provided great insight and great context on what's to come.
Most recently with Frost & Sullivan and now moving over to Compass Intelligence, we're now both officing at a very special place called Geekdom, on the 11th floor of the Weston Centre.
While its name, Geekdom, and its mission of being a collaborative workpace is serving many startups and the new class of TechStars Cloud, there is a group of us like James and myself, who are either analysts, professional service providers, consultants or in my case, a PR advisor to technology companies.
There's more people like James who are becoming part of the Geekdom ecosystem, where we're all being inspired with the opportunity to share knowledge, help each other, and learn from a new generation of builders, makers and creatives, who are bringing what's next, to reality.
Industry Analyst, James Brehm. He's gotta new bag.
He's moved from Frost & Sullivan and over to Compass Intelligence where he is now Strategist and Senior Consultant. Here's the official news release that was issued on April 27.
I've been crossing paths with James for almost fifteen years, mostly connecting at Jeff Pulver's VON shows and by following his insights on IP and mobile communications trends.
Yesterday I had lunch with James and recorded the Cinch interview above, where he shares his words of wisdom for PR folks like me on how to best work with an industry analyst -- and where he is headed in his new role at Compass -where he will be working on the firm's Connected Devices practice and expand into a space call M2M - Machine to Machine.
Follow James on Twitter & LinkedIn.
