Startup PR Strategies: Why You Should Follow Journalists Like Forbes' Larry Downes Before You Engage
Make stops like the technology and entrepreneur sections of Forbes part of your weekly reading routine.
Follow people like Larry Downes who covers the subject of disruption.
He may or may not be a good fit for your pitch, but his writing will get you thinking.
Don't think about your technology, your platform, your service, but what is it about your company that is positively disrupting the marketplace you are serving, trying to create, or discovering as you go through your next pivot.
Reading content such as Larry's is aimed at getting you to cast a wider net and help you become a better story teller.
