So you’re at SXSW and you just took a picture of you and your friends on your iPhone. Someone blinked, frowned, moved, or just had a bad hair day for one second. You want to save the photo, but it just did not come out right. Rather than getting the gang back together for another [...]
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Israel’s IDC Elevator Gives Startups a Lift
Part of my day at my office at Geekdom is having a chance to observe and listen in on something very special happening at TechStars Cloud. TechStars Cloud is co-located on the 11th floor of the Weston Centre. Transport me 7,200 miles away from home, and something similar is happening in Tel Aviv with IDC [...]
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Why Israel Is A Recharge Zone
This week will mark my fifth trip to Israel this year. I’ve been traveling back and forth for seventeen years and have been fortunate to help launch and grow some very innovative and successful companies. While there are certainly many other centers (particularly in the U.S.) of technology, what makes Israel unique is not just [...]
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Amazon Web Services “Gets” Israel’s Startup Economy
Amazon Web Services had a big presence at DLD Tel Aviv. Meet Miles Ward, Solutions Architect for Amazon, who refers to Israel as a hot bed of startup innovation, and a place where startups take advantage of Amazon’s infrastructure and services.
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Tech PR Strategies: Involving Business Development Teams in the PR Process
The Business Development team at a technology company helps develop new business, forge partnerships and create channels – often in industries or market spaces that don’t exist, or are evolving. More than just a pretty face at the deal making table, get Business Development team involved and engaged in the PR process. A the end [...]
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No, You Don’t Have to Have “Contacts” At a Publication in Order To Pitch Your Story and Get Media Coverage
No, you don’t have a relationship or contacts with at a publication to successfully pitch your story. Because of the volume of pitches, many publications like the one above requires you to fill out a form. What you need is a compelling story and reason the journalist would pay attention. Hint: rather [...]
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Israeli & U.S. Start-Ups: Maybe You Don’t Need a PR Firm (Yet.) Here’s Some Things You Can Do On Your Own
In the process of meeting with various start-ups in Israel this week I’m really gaining some great insights into their needs for PR services. Tomorrow, I will speaking at the Israel Startup Network event and sharing the stage with other PR / Communications Pros, Josh Cline, Sharon Levy-Matzkin and Enon Landenberg. What’s clear to me is that either because [...]
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Israeli Start-Ups: How To Go Through the Process of Selecting A Public Relations Agency / Consultant That’s Right For You
One of the issues that I am seeing on this trip is that many Israeli start-ups face the challenge of going through the process of selecting a PR Agency or Consultant. This can be especially daunting when you are trying to do this from Israel, and you want to work with a team in the [...]
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Texas-Israel Chamber of Commerce Announces May 22 to June 2, 2011 Delegation of High Tech & Medical Professionals
The Texas-Israel Chamber of Commerce is pleased to announce a May 22 to June 2, 2011 delegation of high tech and medical professionals from Texas to Israel “Complete Program Includes High Tech and Biomed Conferences with Bonus Tours of Israel” Who Should Attend (you may attend 1 conference only and not the other): • Manufacturers of [...]
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