I really love using Spotify the free service (with options to upgrade to a premium service) that lets you discover and share music. Pay Attention to Discovering and Sharing as a PR Strategy I am spending more and more time helping clients discovering new voice to reach out to, share their technology and insights with, and [...]
9|20
High Tech PR Strategies: Being Human
You’re….. An Expert A Thought Leader A Visionary…. Who cares. The world is full of very smart people with great ideas, amazing startups, and disruptive technologies. If you’re looking for a true differentiator in your startup’s branding, try being human when you’re online. Photo of me by Jerry Hirsch.
8|30
PR Peeps: Going to Trade Shows or Conferences? Here’s Some Helpful Tips
As a PR person, going to trade shows and industry conferences used to be a matter of getting coverage in advance of the show, scheduling one-one-meetings with journalists and analysts with your management, and connecting with new media contacts in the press room, your booth, and panel discussions. Yup… I got to lots of trade [...]
8|9
Why Your Digital Outposts Should Have A Link to Your Google + Profile
Are your digital outposts current with a link to your Google+ profile? Get on G+ (email me: alanweinkrantz at g mail dot com) for an invite. Take stock of places like About.me, Facebook, Twitter, Scribd, SlideShare, LinkedIn, and on and on and on….. Not on these social platforms. Get on them. Don’t depend on your [...]
8|9
Why Your Digital Outposts Should Have A Link to Your Google + Profile
Are your digital outposts current with a link to your Google+ profile? Get on G+ (email me: alanweinkrantz at g mail dot com) for an invite. Take stock of places like About.me, Facebook, Twitter, Scribd, SlideShare, LinkedIn, and on and on and on….. Not on these social platforms. Get on them. Don’t depend on your [...]
7|27
How To Follow Journalists on Google+ (Follow. Listen. Share. Then, maybe pitch.)
MuckRack has just released a list of journalists on Google+ I am not recommending you use this to pitch. Use it to listen and understand what’s on the minds of some of the greatest minds in journalism. Some are using G+, others are just parked there. Follow. Listen. Share. Then Maybe Pitch. And then- [...]
5|9
20 Tips on How to Be A Better Story Teller With Photography
There are so many ways to improve your story telling with a digital camera. Even though I have prosumer gear (I still use a Nikon D90), I have shot many great photos and videos that I have captured using the camera on my iPhone. Photo of me by Bob Jagendorf – see his awesome photos [...]
2|15
Can You Tell Your Own Company’s News Story?
If you want to get an idea of how useable your news release might be to the media, try this simple excercise: give your release to a senior level marketing executive and tell them to play the role of a journalist. The Detroit Free Press Building by Alan Weinkrantz – Detroit is an awesome city [...]
2|11
Hi Tech PR: Call For Papers Can Result in Securing a Speaking Gig at an Industry Tradeshow or Conference
One sure way to get a speaking gig at an industry tradeshow or conference is to see if the show promoter is issuing a call for papers – that is a way to submit your ideas on why you should speak. So you may not make it to the Grande Ole Opry, but a speaking [...]
alanweinkrantz
alanweinkrantz
alanweinkrantz
alanweinkrantz
alanweinkrantz
alanweinkrantz
alanweinkrantz
alanweinkrantz
alanweinkrantz