So you're at SXSW and you just took a picture of you and your friends on your iPhone.  Someone blinked, frowned, moved, or just had a bad hair day for one second.  You want to save the photo, but it just did not come out right.

Rather than getting the gang back together for another shot at the Austin Convention Center, Jeff Pulver's party on Friday night at Lanai, or chowing down Bar-B-Que at Stubbs, GroupShot can save the day - and your SXSW memories. The demo below shows how....

GroupShot is available on the App Store, and will also be at the iMadeIsIsrael Booth during SXSW 2012.  To learn more about the companies from Israel coming to SXSW 2012 click here.

I am getting ready for my upcoming seminar at TechLoft in Tel Aviv on February 15.  You can register here if you would like to attend.

In advance of the event, I reached out to the first 50 people who registered and asked them what they would like to learn more about.

One common theme I am seeing is how to best reach out to, and pitch a blogger.

Bloggers Aren't Bloggers.  They Are Humans.

In all of my infinate (or so I hope) wisdom,  my advise is to stop broadly categorizing bloggers as bloggers.  

There are boy bloggers.  There are girl bloggers.  There bloggers from Texas. There are bloggers from London.  Some bloggers are into food.  Some are into technology.  Some are into health.  Some are into music.  Some suck.  Some are really good.  

So, How Do I Pitch Bloggers?

Don't.

In the beginning you are not here to pitch. Anything.

You're here to listen, engage and learn about what they write about, what interests them and where you can be helpful to them.

Then, you can ask or "pitch" with a quick email saying something like:  ".... hi Joe, I've been following your site for x months and would like to share some information about the upcoming launch of our company that should be of interest to your readers.  Our (product, platform, solution, community) enables your readers to _____.... would you be interested in learning more?"

A Seat At The Table

Remember, bloggers (like journalists and analysts) are just humans who are busy, backlogged and pitched a whole lot.

There's no standard rule for how to do this, but I often find that following and then asking is far more effective than just showing up at their front door and asking for a seat at the table.  

You gotta earn that seat first.

Assaf Kindler is the co-founder of a software development house, Yazam, that enables the collaboration between Israeli and Palestinian coders.  Born from the Peres Center for Peace, he turned what was an NGO into a for-profit enterprise that is focused on business and not politics, yet still achieve some nothing less than short of an amazing venture with social good.  

See releated story from Bloomberg.

Today, I will be speaking to a group of students at Hebrew University - Jerusalem on the subject of PR and Personal Branding.  I am of the opinion that any college today is, in their own right - a brand.  A very special thank you to Micki Eisenman for letting me come and speak to your class.

Personal Branding & Entrepreneurship - Hebrew Univ Jerusalem