No, you don’t have a relationship or contacts with at a publication to successfully pitch your story. Because of the volume of pitches, many publications like the one above requires you to fill out a form. What you need is a compelling story and reason the journalist would pay attention. Hint: rather [...]
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Israeli & U.S. Start-Ups: Maybe You Don’t Need a PR Firm (Yet.) Here’s Some Things You Can Do On Your Own
In the process of meeting with various start-ups in Israel this week I’m really gaining some great insights into their needs for PR services. Tomorrow, I will speaking at the Israel Startup Network event and sharing the stage with other PR / Communications Pros, Josh Cline, Sharon Levy-Matzkin and Enon Landenberg. What’s clear to me is that either because [...]
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