Writing content for your startup’s blog should be thought of as not just a place to self promote, but to become a trusted source for the media. Your startup and the data you are collecting has huge value as you gain critical mass. Share your insights, knowledge and wisdom on your blog. Photo by [...]
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Do You And Your Startup’s Co-Founders Have Personal Brands?
Investors in startups invest in people, not just a company. Open the door to new deal flow by making sure you and your co-founders have a personal branding strategy. Photo by me shot on one of many airplanes over the last year or so. Keep that in mind as you shop your startup for deal [...]
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Building Culture With Tone
Part of building your startup’s culture is having a tone that reflects your company’s verbal persona. Orange Amps shot by me at NAMM 2012 While individuality and personality matters more than ever, collective tone can amplify your message, and help you be found. Once you set the tone of your culture, the collective content your team [...]
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Startup PR Strategies: It’s 2012 – Time To Pivot Your Message?
We are now well into the month of January of our new year. Don’t freak out. A simple tweak or pivoting to your message might be the best move you make as we work our way into 2012. Photo shot at Mashable’s MashBash at CES, courtesy of 3M. Hopefully, you’re rested, refreshed, and caught up [...]
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