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Mass Customization: Urban Outfitters Bike Shop | Build – Memo to @fredgretsch – would you consider doing something like this?

via bikes.urbanoutfitters.com I don’t know about the actual quality of the components, but this is a great idea in the vein of mass-customization. For $399, you can basically pick the colors of the frame and wheels to give your own bike, well…. your own look. You do it online here. No salesman will call. What [...]

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