No surprise here.. although press releases are more frequently shared on Facebook, shares on Twitter drive significantly more traffic back to releases than shares on Facebook. Read the details here from CrowdFactory….
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Technology Public Relations Strategies: Aim to Serve The Journalist, Analyst and Blogger
I work for journalists, analysts, and bloggers. Think of journailsts, analysts, and bloggers as customers and serve them well. Photo by me shot somewhere in West Virginia (c) 2011 My goal is to bring them really great stories, that come from companies with great technology, platforms and products. Behind those companies are great [...]
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What Spotify Is Teaching Me About PR
I really love using Spotify the free service (with options to upgrade to a premium service) that lets you discover and share music. Pay Attention to Discovering and Sharing as a PR Strategy I am spending more and more time helping clients discovering new voice to reach out to, share their technology and insights with, and [...]
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PR Strategies : How To Get Things Done
We’re all busy with client work, family things to do, and managing our lives on and off-line. I’m using Wunderlist as a to-do list. I use this as a primary way to organize tasks for clients that are tactical in nature. I’ve tried many of these types of platforms and even rely on a [...]
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Why Beating the Drums of My Clients Stories is Based on Being Helpful to Journalists, Bloggers, and Analysts
The single most asked question I get from prospective clients is if either I, or the team I have assembled to handle an account have connections to a particular publication, media outlet, or industry analyst research firm. Beating the drums of my client’s stories is based being helpful to journalists, bloggers and industry analysts. Oh [...]
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No, You Don’t Have to Have “Contacts” At a Publication in Order To Pitch Your Story and Get Media Coverage
No, you don’t have a relationship or contacts with at a publication to successfully pitch your story. Because of the volume of pitches, many publications like the one above requires you to fill out a form. What you need is a compelling story and reason the journalist would pay attention. Hint: rather [...]
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Public Relations Strategies – The Value of Positioning
Have you taken a look at your positioning lately? Before deploying a successful public relations campaign, certain groundwork must be done. Planning must occur, but even before tactical planning, strategic planning should take place. Essential to the strategic planning process is the positioning exercise. Public relations programs are based on messages and those messages emerge [...]
2|10
Tech PR: Why Press Releases Still Matter. And Why Press Releases Should Still Be Part of Your Communications Strategy.
Whenever I talk about doing traditional press releases, I generally get a blank stare or a look of disbelief. Typical Responses I get to the notion of press releases and heaven forbid, using a Wire Service like BusinessWire, which has the best pricing (note I did not say they were “cheaper”), the best reach, and [...]
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Strategic Public Relations for the Israeli High Tech Company. My upcoming Seminar in Tel Aviv: How Can I Help You?
I’m thrilled to be joining Jeff Pulver at the upcoming MEGAComm Conference in Tel Aviv on February 20. The event will be held at the Kfar Maccabiah and Jeff will be delivering the opening keynote. There will be amazing and concurrent sessions all day long, and will conclude with a keynote from Deputy Foreign Minister, Danny Ayalon. [...]
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