Tech PR | Social Media Advisor | Content Strategist
The best and most cost effective way to produce a press kit for your next industry trade show or industry conference is not to produce a press kit.
Instead, develop a QR code printed on an odd size, with a simple message and link to your press room, and produce your press kits like this company did at CES 2011.
Journalists will love you since they don't have to carry your paper-based press kit home.
I'm discovering the application of QR codes as part of my online / social identity.
My QR code is on my letterhead, email signature, and on my next round of business cards from Moo.
I want to make it as easy and flexible as possible to reach, connect and stay in touch with friends, clients, media, bloggers and analysts that I work with on behalf of the work I do.
I'm personally using the Jumpscan application which builds your free QR Code.
On my iPhone, I got the free AT&T Scanner app.
How about you? Are you planning to use QR codes as part of your social identity or PR outreach?
Chime in and leave a comment.
Related Content for Further Reading:
Mashable - How to Use QR Codes for Small Business Marketing
