11|16

Press Releases Shared More on Facebook, But Twitter Drives 30 Percent More Views

No surprise here.. although press releases are more frequently shared on Facebook, shares on Twitter drive significantly more traffic back to releases than shares on Facebook.  Read the details here from CrowdFactory….

Tagged With: , , , , ,
10|26

Technology Public Relations Strategies: Aim to Serve The Journalist, Analyst and Blogger

I work for journalists, analysts, and bloggers.   Think of journailsts, analysts, and bloggers as customers and serve them well. Photo by me shot somewhere in West Virginia (c) 2011 My goal is to bring them really great stories, that come from companies with great technology, platforms and products.   Behind those companies are great [...]

Tagged With: , , , , , , , ,
4|19

Technology Public Relations: How To Sell A Contributed Story

I am a believer in contributed stories.  Publications need them and it sets you apart from just pitching your news.  It helps establish your thought leadership, and you can re-purpose these contributions for your business development and sales teams. Here’s an example of a piece that just published yesterday in CSO Online from my client, John Dickson, CISSP, [...]

Tagged With: , , , , , ,
3|7

The Importance of (Memorable) Business Cards

Business cards are important.  I get mine from Moo and just recently, Meet-Meme.com.  I want my cards to be memorable – beyond the initial meeting or chance encounter at a trade show or conference.  

Tagged With: , , , ,
2|15

Public Relations Strategies – The Value of Positioning

Have you taken a look at your positioning lately? Before deploying a successful public relations campaign, certain groundwork must be done.  Planning must occur, but even before tactical planning, strategic planning should take place.  Essential to the strategic planning process is the positioning exercise.  Public relations programs are based on messages and those messages emerge [...]

Tagged With: , , , ,
2|4

High Tech PR: How To Follow Leading Technology Journalists on Twitter

How To Follow Leading Technology Journalists on Twitter?  Easy.  Click here.

Tagged With: , ,
2|4

High Tech PR: How To Follow Leading Technology Journalists on Twitter

How To Follow Leading Technology Journalists on Twitter?  Easy.  Click here.

Tagged With: , ,
3|6

George F. Colony’s Blog: The Counterintuitive CEO: Social Sigma — getting customers to improve your products

via blogs.forrester.com Many moons ago, it was all about Six Sigma. Now, George Colony write about Social Sigma.   George says that while Six Sigma is a discipline for improving products through better process, Social Sigma is about improving products through social feedback. It’s about using social networks as a means for customers (and potential customers) [...]

Tagged With: , , , , , , , , , ,
2|27

Mini #140Conf to be held at #SXSW – March 16 – 2:00 – 6:00 PM. Learn about the State of NOW from @jeffpulver

The State of NOW welcomes you to the State of Texas Friends attending SXSW Interactive are invited to join the mini #140conf taking place the afternoon of March 16th from 2 PM to 6 PM. Members of the media wanting to interview Jeff Pulver prior to, or during SXSW, please reach out to me – [...]

Tagged With: , , , , , , , , , , , ,
10|2

Speaking today at The University of Texas @ San Antonio – Here’s my presentation on Strategic Communications and Personal Branding

Strategic Communications and Personal Branding dn.com/swf/ssplayer2.swf?doc=citeoct2009-090926180124-phpapp01&stripped_title=strategic-communications-and-personal-branding” /></object><div style=”font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;”>View more presentations from alanweinkrantz.</div></div>

Tagged With: , , , , , , , , ,