I really love using Spotify the free service (with options to upgrade to a premium service) that lets you discover and share music.

Pay Attention to Discovering and Sharing as a PR Strategy

I am spending more and more time helping clients discovering new voice to reach out to, share their technology and insights with, and connect with new enterprise and consumer end users by relaying content through their networks.

Yes, I still do very traditional, old school PR, but if you take a moment and see what Spotify has done, and how it impact your own music selection and discovery behavior, maybe there is something you can learn in your media, analyst and blogger initiatives.

Make your content compelling so it can be discovered and of course, shared.

We're all busy with client work, family things to do, and managing our lives on and off-line.

I'm using Wunderlist as a to-do list.  I use this as a primary way to organize tasks for clients that are tactical in nature.  

I've tried many of these types of platforms and even rely on a Moleskine journals to keep track of things, take notes the old fashion way.  

Yes, they are over priced and expensive when an ordinary tablet you can buy at OfficeMax will do, but when I am using Moleskines, I tend to take the note taking as an art, rather than a task oriented process.  I buy mine here on Amazon.

But Wait - My To-Do LIst Overwhelming Me.

Even with the elegance and simplicity of Wunderlist, I just started to try GoalStacker.  

Amidst a massive to do list, GoalStacker makes me focus on what has to get done today.

Not tomorrow.  

Not pending.  

Not in the future.  

As in today.  

Oh - And Place A Place For Notes... 

My favorite App for notekeeping - not note taking - is Evernote.  To me the tasks and processes are very different. When I am taking notes, these are just reminders of what I hear.  And when I really want to capture what I hear and possibly transcribe later, I use the 

How 'bout you?  How do you keep track of things to do?  How do you get things done?

Chime in.....

Today at 2:30 PM EST, I will be joining 30 other PR and Communications Pros where we'll be speaking about The Future of Media.

• Is advertising dead?
• What is the new marketing mix?
• How has social media changed our ability to generate earned media?
• What does success look like in the era of radical integration?

Maybe it's time to refresh how you use LinkedIn.  I still find it a valueable too for business development, listening in on groups I belong to, and connecting with others around the world. 

1.  Is this group still valid?  

Maybe in 2010, it made sense to tune into a specific space or interest group that never panned out.  Maybe it was just easier to delete the emails than actually go to the group and say good-bye.  If that group no longer suits your needs, disconnect.  If you're on the fence, disconnect for 30 days and then you can always go back if you find the content and discussions that valuable.

2.  Does this group still serve your needs?

I've been on a social media LinkedIn group for ages.  It's really morphed into really basic, sill stuff with mostly self-promotional discussions and silly offers.  Delete.  Pronto.

3.  Daily vs. Weekly

I am scaling back my notifications to being on a weekly basis. 

I don't think the world is going to dramatically change if I just get a summary once a week.  Remember, this is not a place for breaking news, hot stock tips, or finding out if the debt limit has been raised as of 15 minutes ago.  The groups are a great way to chime in, listen, contribute content and even do business development.

4.  Are there some new groups you should be chiming into?

For me, and because I live in Texas and because I do business in Israel, I am looking at energy, water and in generally, the cleantech space.  I think my skill sets are of value and will soon be annoucing my first major clean related client.

5.  Somewhere New?

We're more than half way into 2011.  Are there some new areas of interst you should be listening into and discovering?

Re-visit your presence on LinkedIn.