Alan Weinkrantz's Stream of Life - Filed under 'Social Media Expert'

March 6, 2010

George F. Colony's Blog: The Counterintuitive CEO: Social Sigma -- getting customers to improve your products

Many moons ago, it was all about Six Sigma.

Now, George Colony write about Social Sigma.

George says that while Six Sigma is a discipline for improving products through better process, Social Sigma is about improving products through social feedback. It's about using social networks as a means for customers (and potential customers) to continually critique, analyze, and offer suggestions about your products. It's a powerful tool for continually increasing the value of what you make.

Read his post and keep George on your radar. Even though people at Forrester like Jeremiah and Charlene have left, Forrester brings umpteen years of insights into how enterprises use technology.

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Filed under // Alan Weinkrantz Forrester Research George Colony PR Consultant Texas San Antonio Public Relations Six Sigma Social Media Club San Antonio Social Media Expert Social Sigma Tech PR San Antonio Tech PR Texas

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February 27, 2010

How A Way Cool Guitar Shop Uses the Social Web to Build a Global Business

TechInTwenty.com just shot a segment at my favorite guitar store, Redbone Guitar Boutique. If you're a retailer, there's some great lessons you can learn from these guys. The store's owner, Richard Turner, let's me help out. It's great fun.

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Filed under // Alan Weinkrantz Guitar Texas Jennifer Navarrete Luis Sandoval Jr. Redbone Guitar San Antonio Social Media Social Media Club San Antonion Social Media Expert Texas Public Relations Expert

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January 29, 2010

Stop Pitching and Start Story Telling / Today's Presentation at UTSA - Univ. of Texas at San Antonio

via slideshare.net

I will be speaking today at 10:30 AM at The University of Texas at San Antonio on the subject of personal, corporate and technology branding.

The focus of my discussion will be about story telling and how to get your story told and be found on the social web.

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Filed under // Alan Weinkrantz Public Relations Consultant Social Media Expert University of Texas at San Antonio Technology UTSA

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January 14, 2010

Let's be friends on Foursquare

via foursquare.com

Thanks to my buddy, Nan Palmero, I'm hooked on Foursquare - you can find me here, so we can connect..

This is more than just a game. At first glance and only having been using it for only 4 days, it's a terrific way for a retail store-front operations such as a bank, a coffee shop, the dry cleaners, or grocery store to connect with its fans.

I say fans, rather than customers, because as someone who frequents Central Market, Broadway National Bank, and Starbucks, and Redbone Guitar Boutique, I'm proud to share great finds - and great service with my friends.

Yesterday I had breakfast at Cafe Salsita and once I checked in on Foursquare, up pops a recommendation from another friend who'd already been there.

While running a couple of errands, I saw that that Sean Wood just had lunch as Zuchi Sushi. It reminded me to go back there for a sushi fix soon.

I'm just starting to get Foursquare. I find the more I try different social networks, a few strike a chord. Foursquare is one of those indeed.

Highly Recommended

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Filed under // Advertising San Antonio Foursquare High Tech PR Consultant High Tech PR Expert Israel Tech PR Nan Palmero Sales by 5 Social Media Expert

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August 11, 2009