Social Media Strategies - Facebook's Refresh Can Help You Refresh Your Facebook / Social Communications Strategies
This is not a post about what to do next with Facebook's refresh.
There's tons of great coverage already there that is more of the how and not a whole lot on why.
Clearly the wind's blowing in a new direction, but you don't have to do a knee-jerk response to yesterday's Facebook announcements. Photo by me shot near Cottonwood Falls, KS. (c) 2011
Facebook's Refresh Can Help You Refresh Your Own Facebook / Social Communications Strategies
Before you jump in and decide to redecorate the house, step back and ask what's worked in the past, where do you need to clean up a bit, and what your communications goals are for 2012.
Simple, articulated statements from your management team are a practical place to being the process.
It's Not Just About Facebook
Let Facebook's refresh help be the catalyst for what could / should be next with Facebook, Twitter, LinkedIn, G+ and so on.
For some, Flickr may be it.
For others, AOL.... yes, AOL.
Or Farmville.
Or the local church.
Comments (1)
The conficker discussion is one of several interesting areas that didn't materialize this BH. In that regard, conference didn't have the sizzle it has in the past. I was slightly depressed at the number of "easy" attacks that were highlighted (e.g. Jeremiah Grossman's gig), which further emphasize that the mundane things can still bite us in the tail.
Posted by John Dickson | July 30, 2009 8:35 PM