Tech PR | Social Media Advisor | Content Strategist
Yesterday, I spent the day at the Montreal offices of Spafax, which also serves as the editorial offices of Sparksheet.
Dan Levy, who serves as the online publication's editor, shares his insights on branded content. Sparksheet will also be joining the #140Conf during SXSW 2011 where we will be exhibiting. If you have editorial stories and ideas to share with Dan on content, media, and marketing, reach out to him on Twitter.
Spafax Interactive President, Raymond Girard, came by the NBC Universal Booth (thank you NBC Universal) during the CES 2011 show to share his views on the consumer in transit and branded content.
Note Raymond's use of the term consumer in transit vs. being mobile.
The consumer in transit offers various touch points with brands. Armed with a smart phone, the consumer has more options than ever to engage with your brand, or someone else's.
Ignite your game with Sparksheet
Raymond's firm also publishes a terrific site that focuses on content, media and marketing, known as Sparksheet, which reflects its deep thinking in helping its helping clients develop branded content as part of its marketing mix.
During #BrandsConf, they acted as the event's media partner, publishing stories about speakers and trends on the humanization of brands.
