Technology Public Relations Strategies: Aim to Serve The Journalist, Analyst and Blogger
I work for journalists, analysts, and bloggers.
Photo by me shot somewhere in West Virginia (c) 2011
My goal is to bring them really great stories, that come from companies with great technology, platforms and products.
Behind those companies are great people who are passionate and really give a shit about delivering something disruptive, significantly better, possibly (but not not always) less expensive, that in all cases delievery a superb experience.
Yes, I work for journalists, analysts and bloggers.
My clients pay me (and the team I build) to do this.
I think like a journalist, and provide content, information, data, case studies, end user profiles, access to the client and more.
I work to help to increase the journalist, analyst, and bloggers of coverage because I've done my homework and prepared them for the best story they can cover.
When you work to serve the journalist, analyst, and blogger you get an inverse rate of success.
It goes way up.
Time for A Re-Set
Re-set your thinking to not being about you or your company, but how you can help make the journalist, analyst or blogger more successful in their work, not yours.
