Building Culture With Tone
Part of building your startup's culture is having a tone that reflects your company's verbal persona.
Orange Amps shot by me at NAMM 2012
While individuality and personality matters more than ever, collective tone can amplify your message, and help you be found.
Once you set the tone of your culture, the collective content your team creates and shares with their communities builds not only a tone of culture, but one of unity.
