During SmallTown2012, I connected with Jason Kintzler, CEO and Founder of PitchEngine, a content creation platform that is helping more 45,000 brands connect provide news and information directly to customers and fans. Jason was speaking at the conference, not to pitch his service, but to share his story of the fact that he’s build an online [...]
10|26
Hacking Your Startup’s PR and Communications Initiatives To Get You Above The Code™- Today’s Presentation @MexicanVC
Today is my third, and final day holding office hours at MexicanVC in Mexico City, ending with my presentation, Above The Code, which I hope you’l find useful for your own startup. It’s a combination of my 12 basic belief sets, followed by a 90 day plan aimed at helping the startups getting ready for [...]
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Insights From Compass Intelligence’s @JamesBrehm on The Role of Industry Analysts
Industry Analysts like Compass Intelligence’s James Brehm play a vital role in the Public Relations process. James help journalists and bloggers with insights and deep research, providing an independent view when people like me are making pitches for clients. In this interview, James provides some great background into what an analyst does, the volume [...]
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Insights From Compass Intelligence’s @JamesBrehm on The Role of Industry Analysts
Industry Analysts like Compass Intelligence’s James Brehm play a vital role in the Public Relations process. James help journalists and bloggers with insights and deep research, providing an independent view when people like me are making pitches for clients. In this interview, James provides some great background into what an analyst does, the volume [...]
12|28
Technology PR Strategies: The Importance of Great (and Current) Content on Your Startup’s Blog
A startup’s blog is a great vehicle for story telling, and being found by media. Your startup’s blog is a seat at the table for journalists, bloggers and industry analysts to discover and share your insights, expertise and knowledge on the market you are creating. Photo shot at Geekdom, San Antonio. It’s also a great [...]
10|26
Technology Public Relations Strategies: Aim to Serve The Journalist, Analyst and Blogger
I work for journalists, analysts, and bloggers. Think of journailsts, analysts, and bloggers as customers and serve them well. Photo by me shot somewhere in West Virginia (c) 2011 My goal is to bring them really great stories, that come from companies with great technology, platforms and products. Behind those companies are great [...]
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Technology Public Relations Strategies: How to Do Application Stories
Application stories are a powerful medium to tell your story. It’s one thing to tout your product, platform, technology, solution, and it’s a whole other when your customers or partners can share its real world applications and benefits. Application stories open new avenues to share and tell your story. Photo shot somewhere in Iceland by [...]
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Israeli & U.S. Start-Ups: Maybe You Don’t Need a PR Firm (Yet.) Here’s Some Things You Can Do On Your Own
In the process of meeting with various start-ups in Israel this week I’m really gaining some great insights into their needs for PR services. Tomorrow, I will speaking at the Israel Startup Network event and sharing the stage with other PR / Communications Pros, Josh Cline, Sharon Levy-Matzkin and Enon Landenberg. What’s clear to me is that either because [...]
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Public Relations Strategy: It’s (still) a New Year; Time To Elevate and Refresh Your Messages. Here’s How….
Even though it’s still a “New Year,” we’re approaching the beginning of February. If you have not examined your messaging for 2011, it’s time to do so – now. It’s a critical element of your public relations and social media communications strategy. It’s Almost February 1. Time To Elevate and Refresh your message for 2011 [...]
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Public Relations Strategy: It’s (still) a New Year; Time To Elevate and Refresh Your Messages. Here’s How….
Even though it’s still a “New Year,” we’re approaching the beginning of February. If you have not examined your messaging for 2011, it’s time to do so – now. It’s a critical element of your public relations and social media communications strategy. It’s Almost February 1. Time To Elevate and Refresh your message for 2011 [...]
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