As 2013 approaches, I ‘m really going to start focusing more with clients clients on their Story Telling and Branded Content Strategies. (Note: yes, I still do PR.) I’ll sharing my insights and what I believe is coming and would be could atTechLoft Tel Aviv onTuesday, December 11 at 7:00 PM, I hope you can [...]
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The Etiquette of An Ask
It’s really ok to ask for a favor, a few minutes of one’s time, or maybe just some friendly advice. What’s not OK is to assume that you deserve an immediate response or you have the right to message me on Facebook or Twitter with your “ask.” Photo of Ostridge by me. Last week I [...]
7|20
#Startups – Beyond Discovery: The Need For An Informed Perspective
Perspective Shot by me in Hutchinson, KS, (c) 2012 When I am often asked by startups open ended questions about PR and communications strategies, my standard response of late has been: I have no clue; I’d need to help you figure it out. It’s Not Always Replicable The truth of the matter is that there [...]
7|20
#Startups – Beyond Discovery: The Need For An Informed Perspective
Perspective Shot by me in Hutchinson, KS, (c) 2012 When I am often asked by startups open ended questions about PR and communications strategies, my standard response of late has been: I have no clue; I’d need to help you figure it out. It’s Not Always Replicable The truth of the matter is that there [...]
7|19
Catching up with @YossiDan – Founder Institute Israel: “We Want to Build Big Companies From Scratch”
Yossi Dan has brought Founder Institute Israel with a focused mission: to build big companies from scratch. Last week at TechLoft Tel Aviv, I had a chance to catch up with Yossi on this initiative and his role as co-founder of startup, KidsCash.
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“Above The Code” How To Hack Your Startup’s PR & Communications Initiatives – My Presentation at @DreamitVentures – NYC -
Today in New York, I gave my Above The Code presentation on how to hack your startup’s PR and communications program, and held office hours with some pretty amazing startups. Above the Code Dreamit Ventures New York View more presentations from Alan Weinkrantz. Here’s a story in VentureBeat on program and the current class I [...]
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Startups – How To Write Code – A Different Sort
If you’re writing code, it’s time to start thing about writing something else in parallel. Rev up the band and get them on board with your startup’s mission. Photo shot by me during the King William Parade – Fiesta 2012 – San Antonio. Write out your vision of what your startup is and could [...]
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Your Voice Is Not Replicable. Make it A Valueable Part of Your Startup’s Brand
There’s lots of ways to borrow from replicable models and platforms. Photo by me… shot on location at a carnival near the border of Mexico close to McAllen, Texas. But when it comes to your brand’s voice, it’s something you need to own. Literally. Figuratively. It makes a difference in the context of [...]
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#Startups: You Have The Power of Seeing Signals. Make Them Quoteable
Startups are creating a new future, that in many cases are really signals of what’s next. Story telling, and your vision of what’s next can be a great insight to the media and your being a source for thought leadership. If you’re seeing something new, share your vision in simple to read English on your [...]
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Tech PR Strategies: Before You Pitch…
Before you pitch… Be strong. Show your strength with great writing and insights that will make you a source for the media. Photo by me – shot at the Mermaid Parade at Coney Island, NY. 1. Make sure your company’s blog is current and has helpful information that users (and journalists / bloggers [...]
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