#140Conf Boston Insights from Ted Cohen - @spinaltap: Access Is Replacing Ownership
Calling Ted Cohen a Rock Star is an understatement. I had a chance to catch up with him backstage during the #140Conf Boston.
He may not have played in a famous band, but he's been very much a part of the evolution of some of the greatest names in music history including Prince, Van Halen, The Ramones, The Pretenders, The Doobie Brothers, Coldplay, Van Morrison, Santana, Dave Matthews, The Rolling Stones, and many others.
Check out his complete biography and deep ties into the music industry here.
It's No Longer about Ownership; It's About Access
Ted's take is that you are not going to fill up your iPod with 100,000 songs at a cost of $1.00 each. He sees the next phase of the music and entertainment industry as a whole as shifting to a subscription service where having access service replaces product. Adding to the value proposition is the curation, recommendation, personalization and editorial adds to the value by the service provider.
The video is a little over 6 minutes long.
Turn up the volume, listen to it twice and takes serious notes.
Read Ted's Lips:
Curation. Recommendation. And Discovery.
