LinkedIn Marketing Expert, Kristina Jaramillao, has a great story on Bulldog Reporter's Daily Dog, where she cites a According to 2011 Arketi Web Watch Media Survey, illustrating that 92% of today's journalists are now actively using LinkedIn.

That's up 85% from just 2 years ago.

Are your company's thought leaders on LinkedIn?

Are their profiles updated?

Are they refreshing new and compelling content - or links back to content they are populating?

Kristina's post is straightforward and common sense.  It's often the later that stares you in the eyes and tell you to just do it.

Good guy and very smart guy, Jason Falls, has launched a new learning community for getting solid industry industry advise and insights on applying social media.  You're probably familiar with his Social Media Explorer site, which is part of my personal daily read.  And now, his new Exploring Social Media site is being offered for $25 per month; cancel anytime.  Check out the site and sign up. Pronto.

Why on earth would an Intellectual Property lawyer come to a #140Conf Road Trip MeetUp?  Because Pete Salsich is reinventing a whole new way to practice law, serving growing companies that may not be able to afford, let alone even need a traditional law firm.

Pete co-founded Brick House Law Group a little over a year ago.  Even it's name is telling of how he is disrupting the law firm model.  (Remember, most law firms carry the founders' names and not a branded name that is so indigenous to the rich architectural style and heritage of St. Louis.)

Strategic Communications and Personal Branding