Tech PR / Social Media Advisor / Content Strategist
Why on earth would an Intellectual Property lawyer come to a #140Conf Road Trip MeetUp? Because Pete Salsich is reinventing a whole new way to practice law, serving growing companies that may not be able to afford, let alone even need a traditional law firm.
Pete co-founded Brick House Law Group a little over a year ago. Even it's name is telling of how he is disrupting the law firm model. (Remember, most law firms carry the founders' names and not a branded name that is so indigenous to the rich architectural style and heritage of St. Louis.)
Steve Garfield is a nice guy who really knows his stuff when it comes to the business and practical applications of online video.
You can buy his book, "Get Seen" here on Amazon.
Highly recommended.
For client, Pocket Communications, I just came from from two day of meeting with store-front employees who are the face to the customer.
With Pocket's Jason Witten promotion taking place, here's some Pocket employees in San Juan, Texas, giving Jason a huge shout-out!
I don't know about the actual quality of the components, but this is a great idea in the vein of mass-customization.
For $399, you can basically pick the colors of the frame and wheels to give your own bike, well.... your own look.
No salesman will call.
What other industries could do this?
Well, since I have become a guitar nut in the last two years, I would like to see brands like Fender, Gibson & Gretsch adopt this concept, and bring out a special line where you could build your own vintage guitar based on parts from years gone by.
Fender did launch their Road Worn series, which gives you a really nice, and very reasonably priced relic instrument.
But what if I wanted one and not two pickups - making my Telecaster an Esquire? What if I wanted a painted headstock? Or how about an option on customizable cases- road worn too!
At a mass-customization reasonable price.
What a great way to build and engage a community.
Anyone out there have other industries where this could apply?
Tech PR / Social Media Advisor/ Content Strategist
Alan Weinkrantz is a strategic technology Public Relations and Social Media advisor to American and Israeli companies.
He helps thought leaders establish their message, create visibility, and build credibility via traditional and emerging media channels.
Tech PR / Social Media Advisor/ Content Strategist
Alan Weinkrantz is a strategic technology Public Relations and Social Media advisor to American and Israeli companies.
He helps thought leaders establish their message, create visibility, and build credibility via traditional and emerging media channels.
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